In a globalized world, international businesses have become an opportunity to expand business operations globally and improve profitability. However, international trade can also present unique challenges due to the different laws, cultures, and business practices that exist in each country.
Before venturing into the international market, it is essential to conduct an exhaustive market research. This includes understanding the needs of the market, the trends, and the specific consumer demands in each country. It is also important to analyze the competition in the market and the available supply, as well as any regulatory and cultural barriers that may exist.
Javier Scotta also comments that creating a global business strategy is key to doing international business, this implies defining clear and specific objectives for expansion at the international level, selecting target countries, and identifying the resources necessary to carry out this strategy.
3. Adaptable and flexible; Being adaptable and flexible are key fundamentals when doing international business, as Javier Scotta explains. Each country has its own laws, norms, and cultures, and it is necessary to be able to adapt to these differences to remain viable in the market. This might require adjustments to business operations, product or service offerings, and relationships with local customers and suppliers.
4. Knowledge of laws and regulations; Knowing the laws and regulations is crucial before venturing into a new market. Companies must be familiar with the regulations and requirements for importing or exporting goods and services, as well as be aware of the country’s tax regulations. Companies should also be mindful of the labor and environmental laws that apply in the destination country.
5. Supply chain management; Supply chain management is a key aspect to consider, as Javier Scotta explains, since the ability to coordinate and manage suppliers and customers in different countries is essential for the success of international businesses. The quality of products, delivery, and customer service are also critical factors to consider in supply chain management.
La creación de relaciones comerciales y culturales puede ayudar a establecer una presencia en un mercado extranjero. Involucrarse en eventos locales, establecer contactos empresariales y participar en organizaciones comerciales pueden ser útiles para desarrollar un conocimiento y comprensión de cultura y prácticas empresariales del país objetivo.
Finalmente, el empresario Americo Javier Scotta comenta que, la gestión del riesgo es fundamental para realizar negocios internacionales. Las empresas deben ser conscientes de los riesgos financieros, legales y políticos que pueden surgir en un mercado extranjero y deben tener un plan claro para abordar y mitigar estos riesgos conforme surjan.
En resumen, concluye Javier Scotta ; que realizar negocios internacionales puede ser una oportunidad emocionante para las empresas, pero es fundamental llevar a cabo una investigación exhaustiva de mercado, crear una estrategia empresarial global, ser adaptable y flexible, conocer las leyes y regulaciones locales, gestionar la cadena de suministro, desarrollar relaciones comerciales y culturales y gestionar los riesgos. A través de la implementación de estas claves, las empresas pueden ser más efectivas al hacer negocios internacionales, expandir su marca e impulsar el éxito empresarial a nivel global.
